SKEE.TV REEL 2013
There are glaring problems in the music and advertising industries. For one, record labels struggle to develop and market artists effectively in the post MTV era. Secondly, brands are not properly aligned with the verge demographic; a growing multicultural group of teens and young adults who communicate digitally and globally to spread the latest trends in music, fashion, technology, art and sports.
How do we solve these problems and connect the dots?
Skee sees the artist development and discovery process as a mechanism for brands to authentically reach and engage the youth demographic. We are the modern music label and brands are the new MTV platform.
The Skee Mission: To usher brands into a new marketing paradigm by including them in the discovery and delivery of new music and plugging this exclusive branded content into our established entertainment network.
Skee is in an unparalleled position to authentically guide a brand’s message to the verge demographic. Skee and the company’s founder, DJ Skee, have forged a formidable presence online, at radio, at retail locations, and on mobile devices. When Skee broadcasts…the message is heard around the world!
Skee.TV is a unique production and lifestyle channel. Since its 2007 launch, Skee.TV has garnered over 240 million YouTube video views via major label music videos, lifestyle content, behind the scenes pieces, live concerts, etc.
DJ Skee has become the authoritative voice for his generation. DJ Skee currently can be heard on the largest radio station in the country, KIIS-FM (LA) or any of his four Sirius/XM radio shows. DJ Skee was recently named to Billboard Magazine’s “Power Players: 30 Under 30” list for 2010.